Important Information for Annual Passholders

We’re making some exciting changes to improve your Annual Pass experience.

No More Pre-Booking!
You no longer need to pre-book your visit - simply turn up and enjoy your day! We recommend checking our calendar before your visit to stay up to date with opening times.

Your Digital Pass is Changing
Thank you to all passholders who have set up their new accounts to redeem your Annual Passes!

If you haven’t done this yet, follow these simple steps to set up your new pass:

  • Click here to enter our ticketing system
  • Click the person icon in the top right
  • Enter your email (linked to your current Annual Pass)
  • Click Forgot Password and create a new one
  • Log in and go to My Account
  • Click the pencil icon in the My Profile section to upload a profile picture (required for park access)

Platinum Pass Access to West Midlands Safari Park
Your existing Annual Pass in the Tap App will remain valid for use at West Midlands Safari Park only.

Lower Prices for Friends & Family Tickets
We’ve reduced the price of Friends & Family tickets to just £20 each! You can purchase up to 20 tickets per pass, making it easier than ever to bring loved ones along for the fun.

To purchase your Friends & Family tickets follow the instructions below.

  • Click Redeem a Voucher on our ticket system
  • Add the number of Friends & Family vouchers needed
  • Select your visit date and add to cart
  • In the cart, open the discount dropdown
  • Click Have a Product Code
  • Enter your Annual Pass numbers in the Identifier box (leave the Serial box empty)
  • Click Validate and complete your purchase

If you've received Friends and Family vouchers from a renewal, you can redeem them the same way, but using your existing voucher numbers instead of your pass number. However, please allow some time as we upload them to the new system.

We appreciate your patience during this transition and look forward to welcoming you soon!